Booker's 2025 - 01 "Barry's Batch" (750 ml)

In 1995, we hit a big milestone: our family had been making whiskey for over 200 years. It was high time for some festivities, particularly after the rough go of it bourbon had in the 80’s. Barry took the opportunity to throw a party bigger than any we’d ever had, bringing people from around the world for food, drinks, and a good time. All day, Barry brought Beam pride to everyone in the crowd. He stood front and center on stage from morning to night, his energy never flagging, highlighting what we’d accomplished and drumming up excitement for all we were about to achieve. He hosted the main event of the afternoon, where we invited anyone, and everyone named “Jim Beam” to come on over and join the leaders on stage. He proclaimed their names louder than anyone else, proud to be honoring the name above the door. I can still see him, surrounded by dozens of those Jims, beaming. If it weren’t for Barry, we wouldn’t be where we are today. We’re more than grateful for everything he did and everything he was: a real good guy, and truly one of a kind. So, here’s to you Barry, you’ll always be in our hearts.